Insightful deck by Penn Olson summarising great examples of how brands have leveraged facebook to engage with fans.
It seems what most of these pages have in common is:
- Let the fans do the talking
- Exclusive / value added content e.g. great images, interesting videos, behind the scenes, live content streaming or leveraging connections with sponsored celebrities and athletes
- Promotions, sales – in moderation
- Encouraging discussion around the brand or product development using voting, surveys and sometimes competitions when relevant
- Each brand keeps it unique and fans appreciate the human touch