Insightful deck by Penn Olson summarising great examples of how brands have leveraged facebook to engage with fans.

It seems what most of these pages have in common is:

  • Let the fans do the talking
  • Exclusive / value added content e.g. great images, interesting videos, behind the scenes, live content streaming or leveraging connections with sponsored celebrities and athletes
  • Promotions, sales – in moderation
  • Encouraging discussion around the brand or product development using voting, surveys and sometimes competitions when relevant
  • Each brand keeps it unique and fans appreciate the human touch

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