Not yet two days into my new job at LBi and the company, as event sponsors, were hosting the IAB’s social media party, what a great way to start! Social media has been around for a long time but has recently become mainstream with brands finding it a challenge to understand how to successfully integrate it into its current communications program. The IAB cleverly demonstrated the process involved in rolling out successful social media activity using the analogy of a party. Through creating the right guest list, picking a venue, inviting the cool kids and playing a gracious host it is easy to understand how social media is a way of tapping into the real lives of real people, and talking to consumers with personality and respect. Check out the presentations shared below.
Presentation Mel Carson and Kate Box Microsoft Advertising
Ted Hunt Innocent
Presentation from Richard Pentin TMW
The objective of the event was to help marketers understand how to talk to consumers using the range of available social media tools and developments in the market.
The program
The event program included guest speakers representing brands such as BT Tradespace, Innocent and Sony Europe who shared their expertise and experience in the social media sphere. This was followed by a panel discussion on how to engage with bloggers, panellists included bloggers Mr Holy Moly, Ewan MacLeod editor of Mobile Industry Review and Rowena Fan, beauty blogger and creator of Cosmetics Candy. Chill out sessions followed where the crowd dispersed into smaller groups to discuss topics from word of mouth and online engagement, crowdsourcing, crisis communications and social media strategy.
To end, the IAB and MySpace lined up an exclusive live performance from I Blame Coco.
Further IAB events
Aside from throwing social media parties, the IAB also run a host of internet marketing events from conferences to debates, seminars and workshops to round table discussions. The IAB website also includes an upcoming list of industry events that they recommend. Are there any key topics not mentioned that you would like to see training provided for?
