PR was formerly about conversations that brands generated traditionally via targeted third party credible sources such as journalists. With the emergence of social media into the mainstream, brands are also engaging directly with consumers via social networks. Depending on the objective, geographical scope, market and audience of the brand and campaign, different channels will be engaged, some naturally by the consumers and others by the brand. This chart inspired by Brian Solis, shows quite a good snapshot of the social media landscape and its various channels on a global scale. Selecting the right mix of channels that your relevant audience is engaging over is the big question. Just click on the image to view it in full resolution.
