This recently released infographic shows how airlines are allocating resources to social media.
What’s interesting is how the allocated social media resource is made up of different departments across the organisation ranging including corporate comms, marketing, customer service, interactive and eComm. This shows that where many companies spend time debating who should look after social, airlines have been comparatively quick to adapt to a business model that responds to the very nature of social media, touching all parts of the business that at some level interact with its customers.
