About
Aug 3rd, 2009 by @SelenaChanLive
I’m a social media and integrated marcomms type living in London, sharing anything key that merges the on and off line world. There are many great blogs out there that discuss social media, trends and social technologies, I’ve included some of them in my blogroll. The focus of this blog (which may evolve over time) is simple, I’d like to share case studies of digital campaigns (suggestions welcome!) and write about some of the events that bring the online community offline, to mix, mingle and share ideas.
Perhaps I just wasn’t looking in the right places, but it became apparent to me also after talking to fellow bloggers that there was not one key place that listed digital campaign case studies online. As well as establishing connections online, where ever possible it’s important to get offline and meet the people behind the campaigns as well as fellow bloggers. I think this is great for building your network, gaining trust, learning a thing or two and just being able to put a face to a name. The London social media scene is amazing, there are so many great events to attend.
My interests include social media, travel, and scuba diving. I also volunteer for Bright One Communications, a PR agency that works with the third sector. Right now I’m working with the Sreepur Outreach Project, this is a development project that supports a village in Bangladesh.
My background includes working with major lifestyle brands in consumer, consumer tech, luxury, travel, and charity with global experience with markets EMEA, Latin and North America, N.Z and Australia.
A few recent features, including my tweet cloud:
Dec 2009
- Interview with Murray Newlands http://bit.ly/4RZLt6
- Guest blog post on Jameson Cult Film Club http://ow.ly/PiCl
Note: Everything posted on this blog are my own thoughts and views and do not represent the views of my employer or its clients.




Selena, I’m looking forward to reading your blog and learning from your articles and tweets!
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