Social media campaigns, events and travel
Posted in Best case practices, Volunteer work on Jan 16th, 2011
Bright one is a volunteer-run communications agency for the third sector. I have been a member of Bright One, volunteering my time on the Sreepur Cards project since September 2009. Last week we held our Annual General Meeting to celebrate the success of 2010. Bright one, founded by Ben Matthews is run by volunteers and [...]
Posted in Best case practices, Digital campaign, Interactive, Social media, Tipp-Ex on Sep 5th, 2010
Wildlife, hunters, humour and Tipp-Ex, the latest Tipp-Ex digital campaign is a great example of creative thinking, taking a typically un sexy product and producing an interactive campaign around it on You Tube.
Posted in Best case practices, Digital campaign, Measurement, Social media on Aug 22nd, 2010
One of the biggest challenges social media professionals face involves showing the ROI generated from social media activity. Richard Pentin, group planning director at TMW has been working closely with the IAB Social Media Council to develop a new measurement framework to help practitioners evaluate their social media activity more effectively and consistently. A framework [...]
Posted in Best case practices, Presentation, Social media on Aug 8th, 2010
Social media is all about conversations, it enables brands to listen and to connect with their most influential and potential customers and also the most cynical ones. This updated version of What the F**K is social media NOW by Marta Kagan, provides us with an insightful update and includes some interesting case studies that demonstrate [...]
Posted in Best case practices, Measurement, Social Media Marketing 2010, Social media, events, viral content on Jun 27th, 2010
Last week I was fortunate enough to attend the Social Media Marketing 2010 conference as a guest blogger. The objective of the event was to create an open environment, bringing together leaders in the industry and those keen to expand their knowledge and contacts in social media to discuss how to harness the viral power [...]
