Recap of a panel discussion with Glide Technologies, We are Social, Spotter and Buzz Detector. Are social media specialists the right people to be in charge of social media measurement? It depends on the cultural approach and structure of the company, right now the market is too young to take a stance This responsibility should [...]
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Last week social media events and training organiser, Influence People held the first of three Monitoring and Social Media events in New York. The second event will be held in London on November 22nd followed by the final event in Paris. I am giving away two tickets to the London event and to win one, simply leave [...]
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Last week I was fortunate enough to attend the Social Media Marketing 2010 conference as a guest blogger. The objective of the event was to create an open environment, bringing together leaders in the industry and those keen to expand their knowledge and contacts in social media to discuss how to harness the viral power [...]
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Can we really create viral social media campaigns? Or can we only create great content and hope it goes viral? How do we ‘join the conversation’? What essential KPIs do we need to consider when measuring a viral campaign? Despite social media being a widely discussed topic, these are some of the key questions which [...]
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