Posted in infographic, Social media on Jul 17th, 2011
This recently released infographic shows how airlines are allocating resources to social media. What’s interesting is how the allocated social media resource is made up of different departments across the organisation ranging including corporate comms, marketing, customer service, interactive and eComm. This shows that where many companies spend time debating who should look after social, [...]
Read Full Post »
Posted in infographic on Jul 3rd, 2011
As Kate Middleton, fashionable Queen-to-be tours Canada, has Kate Moss, Queen of fashion stolen the limelight with her recent wedding on July 2nd? While the two battle it out, our social media intern @JamiePither, who scored his job via @LBiLondon’s ‘Tweet of the Week’ contest, has been busy comparing their presences over social media during [...]
Read Full Post »
Posted in infographic, Social media on Jun 19th, 2011
I love infographics so thought I’d share GlobalWebIndex’s latest infographic that visualises the global state of social networking in 2011. Designed by Rikard Andresen, the infographic allows us to get a snapshot into how social media usage differs per market. It does this by segmenting users of social media in each market into three behaviour [...]
Read Full Post »
Posted in Social media on Jun 12th, 2011
The new social media video by Socialnomics has recently been released, emphasising the fact that social media is not a fad rather a fundamental shift in the way we communicate. Check it out if you haven’t already for some interesting stats.
Read Full Post »
Congratulations to Chris Gillett and Rhea O’Connor for scoring a ticket to Monitoring Social Media 2010. I will be in touch via Twitter for details on how to collect your tickets and I look forward to catching up with you at the event. For those still considering attending, I gathered a couple of useful tweets from the [...]
Read Full Post »
Last week social media events and training organiser, Influence People held the first of three Monitoring and Social Media events in New York. The second event will be held in London on November 22nd followed by the final event in Paris. I am giving away two tickets to the London event and to win one, simply leave [...]
Read Full Post »
Would you like to win a ticket to Monitoring Social Media 2010 in London on Monday November 22nd? With just three weeks to go until this event, I am giving away two tickets! See below on how to win one. Monitoring social media can be difficult but is key to demonstrating success. There’s no one [...]
Read Full Post »
To celebrate 100 years in New Zealand, Marmite have launched an international social media campaign, Bringing Home the Kiwis. Right now there are over half a million kiwis overseas, that’s half a million kiwis that may not get to spend Christmas with their families. Marmite have decided to fly 100 kiwis back home, one for [...]
Read Full Post »
Wildlife, hunters, humour and Tipp-Ex, the latest Tipp-Ex digital campaign is a great example of creative thinking, taking a typically un sexy product and producing an interactive campaign around it on You Tube.
Read Full Post »
One of the biggest challenges social media professionals face involves showing the ROI generated from social media activity. Richard Pentin, group planning director at TMW has been working closely with the IAB Social Media Council to develop a new measurement framework to help practitioners evaluate their social media activity more effectively and consistently. A framework [...]
Read Full Post »
