Category Archive for 'Measurement'

Congratulations to Chris Gillett and Rhea O’Connor for scoring a ticket to Monitoring Social Media 2010. I will be in touch via Twitter for details on how to collect your tickets and I look forward to catching up with you at the event. For those still considering attending, I gathered a couple of useful tweets from the [...]

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Last week social media events and training organiser, Influence People held the first of three Monitoring and Social Media events in New York. The second event will be held in London on November 22nd followed by the final event in Paris. I am giving away two tickets to the London event and to win one, simply leave [...]

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Would you like to win a ticket to Monitoring Social Media 2010 in London on Monday November 22nd? With just three weeks to go until this event, I am giving away two tickets! See below on how to win one. Monitoring social media can be difficult but is key to demonstrating success. There’s no one [...]

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One of the biggest challenges social media professionals face involves showing the ROI generated from social media activity. Richard Pentin, group planning director at TMW has been working closely with the IAB Social Media Council to develop a new measurement framework to help practitioners evaluate their social media activity more effectively and consistently. A framework [...]

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Last week I was fortunate enough to attend the Social Media Marketing 2010 conference as a guest blogger. The objective of the event was to create an open environment, bringing together leaders in the industry and those keen to expand their knowledge and contacts in social media to discuss how to harness the viral power [...]

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Giving consumers a personal stake in digital campaigns seems to be rising trend propelled by Dunkin’ Donuts as they celebrate their 60th birthday with their “Create Dunkin’s Next Donut” contest.This is an open contest whereby anyone can get creative and concoct their own donut creation for a chance to win a grand prize of 12000 [...]

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New to London? Wanting to expand your digital circle or knowledge? One of the key discussion points of this blog is social media events; here are eight that I would recommend for your 2010 events to do list. The London Blog Club organised by blogging gurus Murray Newlands and Marko Saric with the help of [...]

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An open source working group, meeting on a monthly basis in London to make sense of social media measurement. As I’m fast becoming a regular at the Measurement Camp, I thought it was time I shared my enthusiasm for this event on my blog. This event tackles in my opinion one of the biggest challenges that [...]

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