Social media campaigns, events and travel
Posted in Best case practices, Presentation, Social media on Aug 8th, 2010
Social media is all about conversations, it enables brands to listen and to connect with their most influential and potential customers and also the most cynical ones. This updated version of What the F**K is social media NOW by Marta Kagan, provides us with an insightful update and includes some interesting case studies that demonstrate [...]
Posted in infographic, Social media on Jul 25th, 2010
PR was formerly about conversations that brands generated traditionally via targeted third party credible sources such as journalists. With the emergence of social media into the mainstream, brands are also engaging directly with consumers via social networks. Depending on the objective, geographical scope, market and audience of the brand and campaign, different channels will be [...]
Posted in Social media on Jul 18th, 2010
As this blog is about sharing social media events and digital campaigns, I thought it made sense to take a step back and include a post about what social media actually is. Social media is all about having conversations and the presentation below by Marta Kagan provides a great introduction to social media. What The [...]
Posted in events, IAB social media party, Social media on Jul 11th, 2010
Not yet two days into my new job at LBi and the company, as event sponsors, were hosting the IAB’s social media party, what a great way to start! Social media has been around for a long time but has recently become mainstream with brands finding it a challenge to understand how to successfully integrate [...]
Posted in Best case practices, events, Measurement, Social media, Social Media Marketing 2010, viral content on Jun 27th, 2010
Last week I was fortunate enough to attend the Social Media Marketing 2010 conference as a guest blogger. The objective of the event was to create an open environment, bringing together leaders in the industry and those keen to expand their knowledge and contacts in social media to discuss how to harness the viral power [...]
Posted in recruitment drive, Social media, viral competition on Apr 11th, 2010
Many companies have unsuccessfully attempted to repackage the Queensland Tourism Board’s Best Job in the World campaign however Ogilvy have taken the concept of such a campaign and moved it in a different direction. Doubling as a recruitment drive and a viral competition to raise awareness of the agency amongst new business prospects, Ogilvy is running an [...]
Posted in Best Buy, Social media on Mar 30th, 2010
Best Buy is an online consumer electronic comparison site that uses twitter to connect with customers by providing real time support on an international level to current and potential customers. Best Buy allow their technical support staff to connect with people via a shared twitter account @twelpforce to answer questions in real time. Key success [...]
Posted in Blogging, events, How to blog, Networking, Social media, The London Blog Club on Feb 21st, 2010
The London Blog Club, organised by Murray Newlands and Marko Saric is an open source group, an offline hub for bloggers at all levels to get together to discuss how to develop a blog, engage and build relationships with the online community through blogging and other social media platforms. What makes this monthly meetup unique [...]
Posted in Digital campaign, Dunkin' Donuts, Measurement, Social media on Feb 7th, 2010
Giving consumers a personal stake in digital campaigns seems to be rising trend propelled by Dunkin’ Donuts as they celebrate their 60th birthday with their “Create Dunkin’s Next Donut” contest.This is an open contest whereby anyone can get creative and concoct their own donut creation for a chance to win a grand prize of 12000 [...]
Posted in events, London Bloggers Meetup, Measurement, Networking, Social media on Jan 17th, 2010
New to London? Wanting to expand your digital circle or knowledge? One of the key discussion points of this blog is social media events; here are eight that I would recommend for your 2010 events to do list. The London Blog Club organised by blogging gurus Murray Newlands and Marko Saric with the help of [...]
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