The IAB Social Media Measurement Framework
Posted in Best case practices, Digital campaign, Measurement, Social media on Aug 22nd, 2010
One of the biggest challenges social media professionals face involves showing the ROI generated from social media activity. Richard Pentin, group planning director at TMW has been working closely with the IAB Social Media Council to develop a new measurement framework to help practitioners evaluate their social media activity more effectively and consistently. A framework [...]
