Digital campaign: Dunkin’ Donuts Create Dunkin’s Next Donut
Posted in Digital campaign, Dunkin' Donuts, Measurement, Social media on Feb 7th, 2010
Giving consumers a personal stake in digital campaigns seems to be rising trend propelled by Dunkin’ Donuts as they celebrate their 60th birthday with their “Create Dunkin’s Next Donut” contest.This is an open contest whereby anyone can get creative and concoct their own donut creation for a chance to win a grand prize of 12000 [...]
