Digital campaign: The Marmarati
Posted in Digital campaign, Marmarati on Dec 17th, 2009
As a New Zealander I grew up going through stages of loathing and loving Marmite. I realised the way to appreciate the greatness of it was to combine the thick black spread with cheese in a toasted sandwich. Marmite, “you either love it or hate it” so how do you go about launching an ‘extra strong’ Marmite. Take [...]
