Social media campaigns, events and travel
Posted in Travel on Aug 7th, 2011
STA Australia have recently created a series of branded content videos which support its campaign ‘I want to Know’ . To create the videos STA Travel Australia sent 3 guys, Rick Mereki, Andrew Lees and Tim White on an amazing journey around the world. From a six-week journey of a lifetime, they have created three one [...]
Posted in Bringing Home the Kiwis, Digital campaign, Social media, viral competition on Oct 24th, 2010
To celebrate 100 years in New Zealand, Marmite have launched an international social media campaign, Bringing Home the Kiwis. Right now there are over half a million kiwis overseas, that’s half a million kiwis that may not get to spend Christmas with their families. Marmite have decided to fly 100 kiwis back home, one for [...]
Posted in Best case practices, Digital campaign, Interactive, Social media, Tipp-Ex on Sep 5th, 2010
Wildlife, hunters, humour and Tipp-Ex, the latest Tipp-Ex digital campaign is a great example of creative thinking, taking a typically un sexy product and producing an interactive campaign around it on You Tube.
Posted in Best case practices, Digital campaign, Measurement, Social media on Aug 22nd, 2010
One of the biggest challenges social media professionals face involves showing the ROI generated from social media activity. Richard Pentin, group planning director at TMW has been working closely with the IAB Social Media Council to develop a new measurement framework to help practitioners evaluate their social media activity more effectively and consistently. A framework [...]
Posted in Revolution awards 2009 on Apr 18th, 2010
The Revolution awards, organised by Revolution magazine recognise top digital marketing campaigns. The 2009 winners were recently announced, click on the image below to watch the video of the awards ceremony and get inspired by some great digital campaigns. Revolution magazine made a point of stating that creativity and effectiveness are necessary components of any [...]
Posted in Digital campaign, Pepsi Refresh Everything, digital campaigns on Feb 14th, 2010
Brands that put the campaign into the hands of the consumer struck me in particular as a rising trend, playing on the idea of ‘make the idea yours’. This seems to be an effective approach; brands are now lending the success of the campaign to the consumer by getting them involved. This may be through [...]
Posted in Digital campaign, Dunkin' Donuts, Measurement, Social media on Feb 7th, 2010
Giving consumers a personal stake in digital campaigns seems to be rising trend propelled by Dunkin’ Donuts as they celebrate their 60th birthday with their “Create Dunkin’s Next Donut” contest.This is an open contest whereby anyone can get creative and concoct their own donut creation for a chance to win a grand prize of 12000 [...]
Posted in Digital campaign, Marmarati on Dec 17th, 2009
As a New Zealander I grew up going through stages of loathing and loving Marmite. I realised the way to appreciate the greatness of it was to combine the thick black spread with cheese in a toasted sandwich. Marmite, “you either love it or hate it” so how do you go about launching an ‘extra strong’ Marmite. Take [...]
