Social media campaigns, events and travel
Posted in Social media trends on Mar 18th, 2012
I find GlobalWebIndex’s trends reports interesting. Below is a summary of the seven trends, most of which are not surprising. I find local nuances and cultural influences on social media fascinating so from my perspective the most interesting trends to look out for include trends one and two. It’s the understanding of the local cultural [...]
Posted in Social media trends on Mar 11th, 2012
With the recent Facebook changes for brands behind us, copious conversations about the implications of the changes for brands and countless articles and videos absorbed, I’ve summed up one of the most interesting videos that I’ve stumbled across. A 30 minute breakout session by Paul Adams about what makes sticky content on Facebook. Surprisingly we [...]
Posted in brands, digital campaigns, Facebook on Dec 28th, 2009
Insightful deck by Penn Olson summarising great examples of how brands have leveraged facebook to engage with fans. It seems what most of these pages have in common is: Let the fans do the talking Exclusive / value added content e.g. great images, interesting videos, behind the scenes, live content streaming or leveraging connections with sponsored celebrities and athletes [...]
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