Infographic: How airlines allocate resources to social media
Posted in Social media, infographic on Jul 17th, 2011
This recently released infographic shows how airlines are allocating resources to social media. What’s interesting is how the allocated social media resource is made up of different departments across the organisation ranging including corporate comms, marketing, customer service, interactive and eComm. This shows that where many companies spend time debating who should look after social, [...]
