Social media campaigns, events and travel
Posted in Bringing Home the Kiwis, Digital campaign, Social media, viral competition on Oct 24th, 2010
To celebrate 100 years in New Zealand, Marmite have launched an international social media campaign, Bringing Home the Kiwis. Right now there are over half a million kiwis overseas, that’s half a million kiwis that may not get to spend Christmas with their families. Marmite have decided to fly 100 kiwis back home, one for [...]
Posted in Digital campaign, Marmarati on Dec 17th, 2009
As a New Zealander I grew up going through stages of loathing and loving Marmite. I realised the way to appreciate the greatness of it was to combine the thick black spread with cheese in a toasted sandwich. Marmite, “you either love it or hate it” so how do you go about launching an ‘extra strong’ Marmite. Take [...]
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