Social media campaigns, events and travel
Posted in Best case practices, Presentation, Social media on Aug 8th, 2010
Social media is all about conversations, it enables brands to listen and to connect with their most influential and potential customers and also the most cynical ones. This updated version of What the F**K is social media NOW by Marta Kagan, provides us with an insightful update and includes some interesting case studies that demonstrate [...]
Posted in Social media on Jul 18th, 2010
As this blog is about sharing social media events and digital campaigns, I thought it made sense to take a step back and include a post about what social media actually is. Social media is all about having conversations and the presentation below by Marta Kagan provides a great introduction to social media. What The [...]
Posted in Best Buy, Social media on Mar 30th, 2010
Best Buy is an online consumer electronic comparison site that uses twitter to connect with customers by providing real time support on an international level to current and potential customers. Best Buy allow their technical support staff to connect with people via a shared twitter account @twelpforce to answer questions in real time. Key success [...]
Posted in Digital campaign, Marmarati on Dec 17th, 2009
As a New Zealander I grew up going through stages of loathing and loving Marmite. I realised the way to appreciate the greatness of it was to combine the thick black spread with cheese in a toasted sandwich. Marmite, “you either love it or hate it” so how do you go about launching an ‘extra strong’ Marmite. Take [...]
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