Tag Archive 'social media campaign'

Digital campaign: Sainsbury’s My Perfect Christmas

Posted in Competition, Digital campaign, Sainsbury's My Perfect Christmas on Nov 28th, 2010

Sainsbury’s has launched its Christmas campaign featuring Jamie Oliver and incorporating social media. The key message is Sainsbury’s has everything you need for a perfect Christmas. To bring this message to life over social media and create conversation they have included a competition giving people the chance to win the perfect Christmas delivered to their [...]

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Digital campaign: Ogilvy’s search for the world’s greatest salesperson

Posted in recruitment drive, Social media, viral competition on Apr 11th, 2010

Many companies have unsuccessfully attempted to repackage the Queensland Tourism Board’s Best Job in the World campaign however Ogilvy have taken the concept of such a campaign and moved it in a different direction. Doubling as a recruitment drive and a viral competition to raise awareness of the agency amongst new business prospects, Ogilvy is running an [...]

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