Tag Archive 'Social media measurement'

#MSM10 London – and the winners are… and 10 very useful tweets on measurement

Posted in Competition, Measurement, Monitoing Social Media 2010, Monitoring Social Media New York, Social media on Nov 16th, 2010

Congratulations to Chris Gillett and Rhea O’Connor for scoring a ticket to Monitoring Social Media 2010. I will be in touch via Twitter for details on how to collect your tickets and I look forward to catching up with you at the event. For those still considering attending, I gathered a couple of useful tweets from the [...]

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The IAB Social Media Measurement Framework

Posted in Best case practices, Digital campaign, Measurement, Social media on Aug 22nd, 2010

One of the biggest challenges social media professionals face involves showing the ROI generated from social media activity. Richard Pentin, group planning director at TMW has been working closely with the IAB Social Media Council to develop a new measurement framework to help practitioners evaluate their social media activity more effectively and consistently. A framework [...]

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