Social media campaigns, events and travel
Posted in Social media trends on Nov 20th, 2011
Another great presentation on social media trends by @social_practice. From destination social to dispersed social: 10 trends in social media View more presentations from The Social Practice
Posted in Social media, infographic on Jul 17th, 2011
This recently released infographic shows how airlines are allocating resources to social media. What’s interesting is how the allocated social media resource is made up of different departments across the organisation ranging including corporate comms, marketing, customer service, interactive and eComm. This shows that where many companies spend time debating who should look after social, [...]
Posted in Digital campaign on Jul 10th, 2011
Working at LBi means having the chance to curate and contribute towards some truly exciting campaigns. Recently our social and creative team, along with our music enthusiasts, developed a social media campaign to raise awareness of a new music format mp3HD in effort to save the music. What is mp3HD? It’s a lossless music format [...]
Posted in infographic on Jul 3rd, 2011
As Kate Middleton, fashionable Queen-to-be tours Canada, has Kate Moss, Queen of fashion stolen the limelight with her recent wedding on July 2nd? While the two battle it out, our social media intern @JamiePither, who scored his job via @LBiLondon’s ‘Tweet of the Week’ contest, has been busy comparing their presences over social media during [...]
Posted in Social media, infographic on Jun 19th, 2011
I love infographics so thought I’d share GlobalWebIndex’s latest infographic that visualises the global state of social networking in 2011. Designed by Rikard Andresen, the infographic allows us to get a snapshot into how social media usage differs per market. It does this by segmenting users of social media in each market into three behaviour [...]
Posted in Social Media Week London on Mar 13th, 2011
With Social Media Week is long over, many of us are still buzzing with excitement from the fascinating people that we met, the events we attended and the information overload. I on the other hand have finally just found the time to share this blog post; my recap on the event – hey we still [...]
Panel discussion: how to deal with negative PR in social media with @vikkichowney (Chair), @petegoold and @katyhowell, @joodoo9. Negative PR in social media, is this more damaging than negative PR over traditional media? @katyhowell: Fires can be lit in social media, but at the same time she has seen little bonfires lit and put out – [...]
For those joining via livestream, following via the official event hashtag #SocialPR or even for those at the event, the agenda for #Social PR is outlined below. I always find it handy to have the speaker’s twitter handle to hand should I wish to connect with them online later. Enjoy! 09.30: Welcome and intro [...]
The competition to win one of two free tickets to attend #SocialPR has closed. Some of the key questions raised over the Twittesphere included: Without proper planning and investment, social media PR is best left out of the company and comms strategy. Do you agree and what is the best way to approach overcoming this? [...]
Posted in Social media event on Feb 23rd, 2011
After releasing the blog post Win a ticket to #SocialPR, a couple of tweeps have responded wanting more information about the event. Below is a video from Katie Delahaye about the development of success metrics, providing a taster on what to expect. Katie Delahaye, CEO and founder KDPaine & Partners, author of Measuring Public Relationships [...]
