Social media campaigns, events and travel
Posted in Travel on Aug 7th, 2011
STA Australia have recently created a series of branded content videos which support its campaign ‘I want to Know’ . To create the videos STA Travel Australia sent 3 guys, Rick Mereki, Andrew Lees and Tim White on an amazing journey around the world. From a six-week journey of a lifetime, they have created three one [...]
Posted in Social media on Jun 12th, 2011
The new social media video by Socialnomics has recently been released, emphasising the fact that social media is not a fad rather a fundamental shift in the way we communicate. Check it out if you haven’t already for some interesting stats.
Posted in social media campaign on Jan 30th, 2011
Fishermen in the North Sea follow strict regulations about what species of fish they can bring to land. Due to the problems caused by mixed fisheries whereby fishermen cannot control the species they catch, around half of the fish caught are unnecessarily thrown back into the ocean dead or injured. Through a wide spread social [...]
Posted in Competition, Digital campaign, Sainsbury's My Perfect Christmas on Nov 28th, 2010
Sainsbury’s has launched its Christmas campaign featuring Jamie Oliver and incorporating social media. The key message is Sainsbury’s has everything you need for a perfect Christmas. To bring this message to life over social media and create conversation they have included a competition giving people the chance to win the perfect Christmas delivered to their [...]
Posted in Bringing Home the Kiwis, Digital campaign, Social media, viral competition on Oct 24th, 2010
To celebrate 100 years in New Zealand, Marmite have launched an international social media campaign, Bringing Home the Kiwis. Right now there are over half a million kiwis overseas, that’s half a million kiwis that may not get to spend Christmas with their families. Marmite have decided to fly 100 kiwis back home, one for [...]
Posted in TechCrunch Disrupt, events on Oct 3rd, 2010
TechCrunch Disrupt is an international conference, a techy mecca for startups, entrepreneurs and investors to convene over the recently or just launched innovations of the social web. Here you’ll witness the latest in mobile computing, real-time data, web targeting, smart devices, social gaming and virtual goods and the app ecosystem. If you missed the live [...]
Posted in Best case practices, Measurement, Social Media Marketing 2010, Social media, events, viral content on Jun 27th, 2010
Last week I was fortunate enough to attend the Social Media Marketing 2010 conference as a guest blogger. The objective of the event was to create an open environment, bringing together leaders in the industry and those keen to expand their knowledge and contacts in social media to discuss how to harness the viral power [...]
Posted in Networking, Social Media Marketing 2010, events on Jun 6th, 2010
Can we really create viral social media campaigns? Or can we only create great content and hope it goes viral? How do we ‘join the conversation’? What essential KPIs do we need to consider when measuring a viral campaign? Despite social media being a widely discussed topic, these are some of the key questions which [...]
Posted in Social media, recruitment drive, viral competition on Apr 11th, 2010
Many companies have unsuccessfully attempted to repackage the Queensland Tourism Board’s Best Job in the World campaign however Ogilvy have taken the concept of such a campaign and moved it in a different direction. Doubling as a recruitment drive and a viral competition to raise awareness of the agency amongst new business prospects, Ogilvy is running an [...]
Posted in Digital campaign, Pepsi Refresh Everything, digital campaigns on Feb 14th, 2010
Brands that put the campaign into the hands of the consumer struck me in particular as a rising trend, playing on the idea of ‘make the idea yours’. This seems to be an effective approach; brands are now lending the success of the campaign to the consumer by getting them involved. This may be through [...]
