Social media campaigns, events and travel
Posted in Facebook on May 9th, 2012
The Facebook investor roadshow has kicked off this week in New York, Boston and other major US cities in the lead up to its IPO date of May 18th. Facebook have launched a 30 min video to woo investors which includes some interesting insights into the background of the platforms’ product areas and future developments. [...]
Posted in Online fashion community on Mar 13th, 2012
Polyvore, the five year old online fashion community has just reached 15 million unique monthly users and is the 6th largest source of original content for Pinterest. Polyvore is a website which empowers people to express their sense of style by allowing them to create collages of their favourite looks and inspirations. You can follow [...]
Posted in Social media trends on Mar 11th, 2012
With the recent Facebook changes for brands behind us, copious conversations about the implications of the changes for brands and countless articles and videos absorbed, I’ve summed up one of the most interesting videos that I’ve stumbled across. A 30 minute breakout session by Paul Adams about what makes sticky content on Facebook. Surprisingly we [...]
Posted in Travel on Aug 7th, 2011
STA Australia have recently created a series of branded content videos which support its campaign ‘I want to Know’ . To create the videos STA Travel Australia sent 3 guys, Rick Mereki, Andrew Lees and Tim White on an amazing journey around the world. From a six-week journey of a lifetime, they have created three one [...]
Posted in Social media on Jun 12th, 2011
The new social media video by Socialnomics has recently been released, emphasising the fact that social media is not a fad rather a fundamental shift in the way we communicate. Check it out if you haven’t already for some interesting stats.
Posted in social media campaign on Jan 30th, 2011
Fishermen in the North Sea follow strict regulations about what species of fish they can bring to land. Due to the problems caused by mixed fisheries whereby fishermen cannot control the species they catch, around half of the fish caught are unnecessarily thrown back into the ocean dead or injured. Through a wide spread social [...]
Posted in Competition, Digital campaign, Sainsbury's My Perfect Christmas on Nov 28th, 2010
Sainsbury’s has launched its Christmas campaign featuring Jamie Oliver and incorporating social media. The key message is Sainsbury’s has everything you need for a perfect Christmas. To bring this message to life over social media and create conversation they have included a competition giving people the chance to win the perfect Christmas delivered to their [...]
Posted in Bringing Home the Kiwis, Digital campaign, Social media, viral competition on Oct 24th, 2010
To celebrate 100 years in New Zealand, Marmite have launched an international social media campaign, Bringing Home the Kiwis. Right now there are over half a million kiwis overseas, that’s half a million kiwis that may not get to spend Christmas with their families. Marmite have decided to fly 100 kiwis back home, one for [...]
Posted in events, TechCrunch Disrupt on Oct 3rd, 2010
TechCrunch Disrupt is an international conference, a techy mecca for startups, entrepreneurs and investors to convene over the recently or just launched innovations of the social web. Here you’ll witness the latest in mobile computing, real-time data, web targeting, smart devices, social gaming and virtual goods and the app ecosystem. If you missed the live [...]
Posted in Best case practices, events, Measurement, Social media, Social Media Marketing 2010, viral content on Jun 27th, 2010
Last week I was fortunate enough to attend the Social Media Marketing 2010 conference as a guest blogger. The objective of the event was to create an open environment, bringing together leaders in the industry and those keen to expand their knowledge and contacts in social media to discuss how to harness the viral power [...]
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